Why Your Client Experience Matters | Education
When I first started my photography business, I have to admit, creating some sort of client experience wasn’t at the very top of my list. Of course, I wanted my clients to enjoy working with me, but when you’re first starting your own business, you’re more worried about finding the work, clients actually liking their images, and getting paid. That’s the obvious part of running a business. Isn’t it?
After a year or two went by I started thinking about how to I could create more of a client experience. I realized that I didn’t want just a client experience though, I wanted to create an overall brand. There are so many ways you can improve your clients’ experience of working with you without investing even more time (and honestly, when you’re trying to run a business, let alone start one, who has a ton of that?) into your business.
Right now, you may be thinking: “Does it really matter? Isn’t it just important that the client says I’m great to work with and loves the images I create and deliver?” Well yes, that’s true, but there are a few key reasons you want to take an extra second to consider making the client experience amazing, which I’ll be listing below!
YOU WILL SAVE TIME
Have you ever found yourself in a position where you are in the midst of finishing up one (or maybe multiple) parts of your project and you’re literally flying by the seat of your pants? You may be getting ready to send over your online gallery to your clients and you forget to attach the copyright form or right before you hit send, you forget to include your “wrap up” in your email. Trust me, been there.
Regardless of your situation, when you don’t have a process for your projects, it can often create chaos. This can make your client experience suffer if you have to keep going back and forth to provide your clients with things you forgot the first time. Having a flawless experience the first time around means you know exactly what steps to take during your projects with clients. This allows you to feel more organized and save time.
YOU’LL KNOW HOW TO MARKET YOURSELF
Let’s be honest here, part of the fun of being a photographer is getting to show off your work! Showing those beautiful images you’ve created for your clients not only shows the work you can produce, but you are actually marketing yourself at the same time.
However, when you’re not sure what makes you stand out from other photographers, you have no clue how to market yourself successfully. This can often cause frustration and feelings of self-doubt that you’re not good enough – and that can lead to the struggle to book clients. Taking the time to refine your client experience shows potential clients what makes you such an amazing pick! For example, the fact that I focus on not just the quality of my images, but letting my clients know I’m more than just a photographer, I’m their friend, is a major selling point for me!
YOU CAN RAISE YOUR RATES
I will admit, for the longest time, I felt stuck. I knew I should be charging more for my services. Everyone around me kept saying to charge more, but I had no idea how to target my ideal clients for my services so I could raise my rates. Not to mention, it was even more frustrating to get inquiries from people who ended up saying I was charging too much.
As obvious as it is, when you’re more focused on where your next client is coming from than wowing your current clients, you’re missing out on the money that’s waiting for you. Now listen, I’m no money coach or expert, but hear me out: when you have a signature process and your clients have an amazing experience working with you, then your projects are literally worth more money to your clients. That’s not even including the level of work you’re creating (based on experience, education, etc) or the results that you’re getting them after they receive their final product ( like their galleries).
SO, ARE YOU READY TO FOCUS ON YOUR CLIENT EXPERIENCE?
When you read about all of those amazing benefits, isn’t it a no-brainer to take the time to refine your client experience? I don’t know about you, but those definitely make me want to revisit this side of my business regularly!
P.S. If you’re a photographer and you’re thinking, “Yes, I need help with this!” Stay tuned because I’ll have a FREE download that’ll have my client experience process available for download soon!